First Lviv Tourism Conference “Win with the Lion!”
Programme
29th of of October 2009
16.00 – 18.00
Pototsky Palace, 15 Kopernika Str.
Opening of the
First Lviv Tourism Conference “Win with the Lion!”
Welcome:
Andriy Sadovyy - Lviv City Mayor
Dieter Hardt-Stremayr, President of European Cities Marketing Association, Managing Director, Graz Tourism Office, Graz, Austria
- «The international network of European Cities Marketing– and how to make use of it»
Vasyl Kosiv, Deputy Mayor of Humanitarian Issues, Lviv City Council
- «Tourism in Lviv: History and Perspectives»
Awards Session for tourism and culture sphere representatives by Lviv City Mayor
30th of October 2009
Pototsky Palace, 15 Kopernika Str.
9:00 – 9:30
Participants' Registration
Parallel Sections:
Section: “Tourism: Theory and Practice. Experience of Lviv and other Cities”
9:30 – 10:10 Dieter Hardt-Stremayr, President of European Cities Marketing Association, Managing Director, Graz Tourism Office, Graz, Austria
- “To enjoy success without being number 1. What tourism in Graz is all about.”
Graz is not number 1 in Austrian city tourism, but the second largest city of the country is performing a special role in creative arts and relaxed lifestyle. You will hear how one can make use of it in tourism business, and how one does better working not alone on difficult markets. - “How can cities cooperate (example: Creative Austria)”
Questions & Answers Session
10.20 – 10.55 Brigitte Weiss, Head of Information Services, Vienna Tourist Board
- “ViennaTouristBoardasa Tool for Tourism Development in Vienna”
- “Vienna Brand”
- “Activity of the Tourist Information Center in Vienna”
Vienna Tourist Board is the official city tourist office of City and State of Vienna. It is functioning as developer in creating business in new markets and in maintaining Vienna as a premium brand among European cities. It is functioning as no. 1 provider in information services to tourists, from the website www.vienna.info to the tourist information center downtown and the call center +43-1-24 555 (daily from 9 to 7).
Questions & Answers Session
11.05 – 11.30 - Coffee Break
11.30 – 11.50 Vitaliy Bokhnyak, Project Manager, Foundation “Effective Governance”
Igor Goncharenko, Project Manager, Foundation “Effective Governance”
- “Lviv Tourism strategy and its role in the increasing of economic competitiveness”
In the economy in general, tourism may play an important role to enhance the standing of a city in the national and international competition. These two presentations will tell you what the tourist sector will be able to contribute to the economic development of Lviv in general
Questions & Answers Session
12.00 – 12.30 Andriy Sydor, Head of the Office for Culture and Tourism at Lviv City Council, Lviv, Ukraine
- “Lviv: the City of Festivals”
Questions & Answers Session
12.40 – 14.00 – Lunch Break
14.00-14. 30 Zenoviy Mazuryk, Head of the Association of Museums and Galleries, Vice-President of the National ICOM Committee, lecturer at the Arts Management Department of Lviv National Academy of Arts
- “Museums as a Component of the City Tourist Product”
Questions & Answers Session
14.40 – 15.10 Ossian Stiernstrand, Doctor of Economics, R&D Director, Göteborg & Co, Göteborg, Sweden
- “Competitors with similar challenges: Medium-sized cities in a world of superlatives”
Anybody is talking about superlatives. Who will talk about medium-sized cities in countries not as prominent as the leading powers? Göteborg delivers a perfect example how to make the best of the situation: by creativity, charm and the chance to feel good amongst other enthusiasts.
Questions & Answers Session
Section “Cities Branding”
9.30 – 10. 00 Ostap Protsyk, Head of the Information Policy and Foreign Relations Office at Lviv City Council, Lviv, Ukraine
- «How should Lviv City Brand look like?»
Questions & Answers Session
10.10 – 10. 55 Adam Mikolajczyk, Executive Editor & CEO, Brief for Poland, Warsaw, Poland
- “Tourism positioning and innovations in promotion of regions and cities – Polish experience”
Hear what the neighbors are doing to secure their success in tourism to Poland besides the work of their national tourist office. There, like here, regions and cities have been on the search for their specific and (hopefully) unique role in this business.
Questions & Answers Session
11.05 – 11.30 – Coffee Break
11.30 – 12.00 Wolfgang J. Kraus, Strategy director, Vienna Tourist Board, Austria (until 2008)
- “Win with the lion. The destination marketing jobs”
Involve. Enhance. Present. Effect. Along these four lines you will receive a short presentation lining out what’s ahead of city hall and all stakeholders of tourism in Lviv, extracted from a series of meetings of Lviv’s tourist office and the Vienna team.
Questions & Answers Session
12.10 – 12.30 Oleh Zasadnyy, Head of the Department "Euro-2012" at Lviv City Council, Lviv, Ukraine
- “Euro-2012 in Lviv”
Questions & Answers Session
12.40 – 14.00 – Lunch Break
14. 00 – 14.40Dr. John Heeley, Founder and Director of Best Destination Marketing, Great Britain
- “City Branding in Western Europe. Best Examples of Branding”
- “Measuring the Impact of City Tourism and City Marketing”
Questions & Answers Session
14.50 – 15.10 Dmytro Herasimov, Cofounder, “Holding Emotions !Fest” Company, Lviv, Ukraine
- “Differentiation and Marketing of Territories through Tourism, Hospitality Sphere and Local Business”
Questions & Answers Session
15.30
Closing of the First Lviv Tourism Conference “Win with the Lion!”
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