Conference Topics
Presentations and discussions will be devoted to the world tourism trends, branding, mechanism of tourist product promotion, public-private partnership for optimization of the development of tourism industry, etc.
Theoretical, methodological and practical foundations of these issues will be discussed in the following topics of the conference:
- Marketing and management in tourism
- Cities branding and positioning
- Creation and promotion of tourist products
- Brand and tourism products of the city
- Cultural industries as a part of the tourism industry
- Promotion of the city for EURO-2012
- Tourism as a part of the city's economy
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