Second Tourism Conference in Lviv "Win With The Lion" 2010

Second “Win With The Lion!” Tourism Conference in Lviv
"We will win with the lion, the symbol of Lviv, will happen if we all consider creating win-win situations among the many stakeholders of the tourism business in the Central European yet Ukrainian metropolis with its outstanding heritage of many cultures. It's all about involving ourselves and our partners, enhancing our products and services, presenting the city and its events worth being visited by guests from many countries, succeeding in our tasks and enterprises"

Wolfgang J. Kraus,
developer of the “Win with the Lion” Tourism Conference concept

November 15-17, 2010

Leopolis Hall
TM "Opera Passage" - 4th floor
Lviv, Svobody ave., 27

THE THEME OF THE CONFERENCE

“City tourism: creating win-win situations for stakeholders”. We believe that everyone will benefit if we all consider creating win-win situations and partnerships among numerous stakeholders of the tourism industry in the city.

During the conference, many leading professionals in the tourism industry of Ukraine, Germany, Poland, the Netherlands, Great Britain and Wales will present their visions for the further development of tourism in Lviv, as well as share their experiences of enhancing tourism in European cities.

The following questions will be discussed at the conference:
How to market the city as an urban tourism destination
•    Reaching potential visitors in their source markets: Talking, Story Telling, Promoting ... (the importance of creating a strong city brand and distinguishing between the various market segments: meetings, events, short breaks, day visits etc)
•    UEFA EURO 2012тм: how to capitalize on a major sporting event
•    Developing products and services for the city traveler
•    City tourism: the need for effective public-private partnership

Enhancing the quality of the visitor's experience
•    Our service quality and how the guests rate it (emphasize quality accreditation schemes and user generated content (Trip Advisor etc etc)
•    Training our staff ("Service is our success")
•    Tourist Information Centers & System: (How to improve the role of TIC in your destination? Boost the efficiency in daily TIC work? Increase the financial output of TICs? Deliver better services to the traveler?)
Within the content of the conference there will be presentations, exchanges of thoughts and discussions, and the development of new ideas for further implementation of private-public partnerships for the optimization of tourism development.

It is obligatory to register for the conference. The registration form is currently available. Once you have filled out the registration form, you will receive confirmation about your participation within 24 hours.

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