Session: “Power in Unity”: City Tourism Partnerships (Part I)

(It's about involving partners to common success):

- Analysis of key drivers for change;

- New trends - new forms of partnerships;

- Public-private partnership in city tourism;

- Implications for  destination tourism management;

- Setting up and leading City Marketing Organization (planning operations, financial schemes, structure, etc.).

more finance as well as better operations

Presentation is dedicated to the topic of creating Destination 

Management Organizations and will give an advice on how to set and 

to lead this kind of organizations, how to plan financing and 

operations within DMO.

success story: East German Tourism

Partnership “recipes”: thematic weeks of regional cuisine in 

restaurants, close links between arts (theater) and restaurants, lessons for 

restaurant staff, held by museum specialists, air shuttle to Baltic Sea 

destinations, jointly organized by hotels and transport business, special 

tourist products for handicapped people, and others.

- How destinations change their strategies according to the world tourism trends;

- New partnership models in city tourism development;

- Inter-city tourism partnerships.

tourist products 

How do the cities change their tourism strategy according to new 

customer needs and behaviour.

The presentation examines the impact of the 'Urban Age' on the dynamics of city tourism and it will give an insight on how Vienna became talk of town with innovative marketing strategies.

Speaker will provide with examples of marketing “wars” of cities 

and regions in Europe and Asia. How should marketing 

strategy be planned according to the world tourism trends. 

(It's about enhancing tourism destination by presenting outstanding events): 

- Effect of big events on city tourism development (EURO-2012);

- Economic impact of European Football Championship (Austria and Switzerland);

- The role of tourism, events, theme sites and attractions in the city economy;

- Specialized events as a tool for city marketing.

Presentation about the role of European Championship 2012 in city 

development in general and in tourism. Defining tourism development 

perspectives in Lviv after hosting the Championship.

Experiences from Austria and Switzerland

The presentation summarizes various studies on the EURO 2008 event – 

before and after - on economic and social impacts of this event.

City Promotion. Partnership. Reaching the markets.

(it's about presenting your destination to fulfill unspoken wishes):

- Defining key markets in modern competitive environment;

- Analysis of the trends in tourism based on changes in lifestyles and consumption patterns;

- Reaching modern travellers: defining the trends and finding innovative tools and channels.

empathy is more important than know how! 

Vienna marketing strategy (target groups, key markets), practical examples of marketing approaches in markets, the partners of each marketing activities.

Improving performance with destination card systems. Destination cards give the customer a feeling of all-inclusive holiday.

Tourism Destination in the 21st Century

Worldwide trends for tourism in Europe. The challenges and barriers for new 

markets.

(It's about effecting with the food, accommodation, attractions unbelievably):

- Discussing the trends having a direct impact on tourism operations;

- Quality Assurance (city standard development);

- Lifestyle business: “delicious” tourism;

- Special interest tourism

The speaker will share the secrets of successful food 

tours and cooking classes. Istanbul case.

involving business representatives, tourism experts from 

Ukraine and abroad, local decision-makers. 

partners led by Director of Customer Services at visitBerlin - Gabriela Schweinberger, Director of “Lviv Centre for Tourism Development” – Nadiya Radionenko, and Director of Lviv Tourist Information Centre - Olena Holysheva.

Topics covered during the session:

- General overview of tourist information centre: private vs. municipal, types of its financing, etc.

- Key components of municipal tourist information centre (staff, printed materials, research and statistics, practical issues and comments)

- Innovative tools in tourist information centres’ work, new technologies

- On-line presence of TIC: web-site and its updates, social networks, other tools

- Involvement of volunteers in the work of Tourist Information Centres